Before engaging any digital marketing agency or consultant in Singapore, we urge you to apply our proprietary 6-step framework below.
This information is designed to save you thousands of dollars and ensure your investment delivers real returns.
As seen on:
Supported By:
SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of Digital Marketing & SEO Agency Services, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
In Support Of:
“In 6 months, I spent around $11,200, and I closed 6 deals worth upwards of $161,000.”
Emmanuel Chiang
Millennial Real Estate Advisor
ERA Real Estate
“We went from 3 leads per month to 200 leads per month.
Our revenue increased from 5 to 6k per month to now 18k per month”
Darren Diong
Founder & Head Coach
Justswim Singapore
“Perfect, in three months time, the investment came back, two folds. That was very good.”
Alex Chia
Founder
Little Red Dot Florist
“Every month I get back a few times of ROI of what I put in”
Randy Wong
Founder & Head Chef
Oishi Pan Bakery
Step 1: SCREW SEO services, DO THIS FIRST!
Contrary to what many SEO Agencies might claim, a single service like SEO isn’t always the right first step. The foundation of a powerful marketing strategy is understanding your audience.
Let’s pause on choosing a service and first answer the critical question:
Where do your ideal customers spend their time? Are they searching on Google, scrolling through Facebook and Instagram, networking on LinkedIn, or watching videos on YouTube?
By identifying the primary platforms your customers frequent, we can determine the most effective channels for your business.
For commodity products, marketplaces like Lazada or Amazon might be key. For high-value services such as commercial interior design or confinement nanny services, Google’s search engine is often where your customers begin their journey.
Step 2:
Before investing heavily in SEO or any search-related marketing, we need to confirm that people are actively looking for what you offer.
Using tools like the Google Keyword Planner, we can measure the search volume for your products or services.
The principle is straightforward: if no one is searching for your offerings on Google, achieving a #1 ranking will have a minimal impact.
Effective marketing means positioning your business precisely where your customers are already looking
Step 3:
Many businesses don’t just need better SEO; they need a smarter marketing message. In today’s digital landscape, consumer skepticism is at an all-time high.
To cut through the noise, you must offer genuine value before asking for a sale.
Instead of just stating you’ve been in business for 30 years, shift the focus to the customer’s needs.
How can you help them right now?
Offer a valuable lead magnet—a free guide, a helpful checklist, or a time-saving template—that solves an immediate problem for them.
When potential customers gain value from your free resources, they are far more likely to trust you with their business. This strategy sets you apart from competitors who are unwilling to provide such upfront value.
Step 4:
Once you’ve built trust by providing value, it’s time to present an offer that is too good to refuse. Here’s a framework for structuring it:
Frame the Value: Present your product/service with a clear value proposition. For a $250 item, you could frame it as, “A $500 Value, Yours for Only $250.”
Provide a Rationale: Clearly explain why you’re offering it at this price. Is it a limited-time introductory offer or a seasonal promotion? Justify the discount to build credibility.
Offer Flexible Payments: Can the cost be split into monthly installments? Do you accept various payment methods like all major credit cards?
Include Bonuses: Add valuable extras like free gifts or supplementary services to enhance the core offer.
Provide a Guarantee: Remove the risk for the customer. What happens if they aren’t satisfied? A money-back guarantee can significantly increase conversions.
Create Urgency: Give customers a compelling reason to act now. An offer that expires on a specific date encourages immediate action.
Step 5:
Choosing an SEO agency for SEO services can be overwhelming.
To simplify the process, we’ve created a complimentary 5-step checklist to help you compare providers based on price, quality, and proven results.
Do not hire any agency until you’ve assessed them against this checklist.
Click the button below, provide your details, and we’ll send it directly to your inbox.
Step 6:
For your website to perform well in SEO marketing, these factors are essential:
High-Quality, User-Centric Content: Your content must directly address the user’s needs and answer their questions thoroughly.
Technical SEO Optimization: Properly configured meta tags (Title, Headings, Descriptions) are crucial for helping search engines understand your page’s purpose.
Website Authority: Your site’s authority is heavily influenced by the quality and relevance of the backlinks pointing to it.
Search Intent Alignment: Your page content must precisely match the solution or information a visitor is seeking when they type a query into a search engine.
Finally, find out what your competitors have done to crush you in the organic search results. Start flooding your website with leads and sales with this powerful checklist!
The investment varies depending on your specific industry and goals. Highly competitive sectors like real estate or insurance naturally require more extensive resources to achieve top rankings, leading to a higher investment.
Conversely, less competitive niche industries (e.g., specialized engineering services, confinement nannies) require fewer resources and have a lower associated cost.
Effective SEO copywriting is a critical component of any successful campaign. By creating content that is expertly crafted to meet user search intent, you not only rank higher on Google but also convert visitors into leads and sales.
We ensure your website provides informative, persuasive, and valuable content for every visitor.
We operate on a simple belief: you shouldn’t pay for services that don’t deliver results. At Best Marketing, our 90-day performance guarantee* ensures we get your website to the top of Google’s search results. If we don’t meet our targets, you are not obligated to pay for our services until we do. This policy provides tangible metrics to evaluate our performance and ensures your investment is never at risk.
*Guarantee begins 90 days from the date we launch your SEO campaign.
Have you been approached by “gurus” or agencies who promise rankings but have no track record?
At Best Marketing Agency Pte Ltd, we walk the talk. With over 2,000 client keywords ranked on the first page of Google, we are confident that we can build your next success story.
We provide you with direct access to a competent and experienced SEO strategist.
No more account managers acting as middlemen.
Our experts will discuss strategy and execution with you directly, ensuring 100% transparency in how your budget is allocated and utilized to achieve top search engine rankings.
Yes, we do! Depending on the nature of your business, we will perform the necessary optimisations on your corporate or business website to help your website to rank on Google. You can apply here to see if you are an excellent fit for us.
An SEO Service is where you engage a vendor to perform Search Engine Optimization or SEO on your website to help it rank higher on search engines. This usually drives more website visitors to your website.
On average, an SEO expert charges anywhere between $80 to $150 per hour. This range depends mainly on the scope of work. Other forms of pricing include a monthly retainer charge of anywhere from $500 to $10,000.
SEO stands for Search Engine Optimization. It is the process of tweaking your website to help it attract more organic or unpaid traffic from search engines. In order to do this, technical adjustments must be made to your website.
Most SEO agencies charge between $500 to $1,000 per month. SEO Freelancers may charge less. Hourly rates could be anywhere from $50 to $150 per hour.
Yes, you definitely can. Once you understand the fundamentals of SEO, you can do it yourself. However, most business owners find better use of their time doing other operational tasks than the mundane tasks of SEO.
We ensure you won’t fork out a single cent if our SEO packages don’t deliver any results. We firmly believe that no business owner should pay for zero results provided. We only believe in charging our clients if we deliver true value.
By leveraging On-Page SEO strategies, we get your website ranking at the top of Google’s search pages.
Our SEO Technicians will do keyword research for your SEO campaign. After that, we will shortlist a select number of keywords you can choose from. We base our keyword selection process upon extensive keyword research factors such as the keyword’s competitiveness, the current authority of your website, the keyword’s search intent, and the likelihood of your website ranking for those keywords.
Long-tail keywords have stronger search intent as they are more targeted. Our SEO Experts will offer you a mix of long-tail and short-tail keywords relevant to your business. We want to select keywords that can provide value to your business. This helps improve the number of inbound leads to your website.
If we don’t hit the milestone guarantees we set at the SEO campaign’s start, we will refund you. Our clients should only pay a dime for work with an output value. As a general guideline, we should achieve 10% of keywords 3 months into the SEO campaign, 30% of keywords 6 months into the SEO campaign, and 75% of keywords 12 months into the SEO campaign.
We do our SEO work in-house, and we have a team of SEO technicians with a deep understanding of SEO. We do not outsource our work to other countries. Outsourcing could lead to a decline in our quality of services. During the SEO campaign, we will provide consistent updates on the optimisations we made to help rank your website on Google.
No, we are not, and we don’t intend to be. The reason we charge above market prices is that we believe that you get what you paid for. Our goal is to provide quality White-Hat SEO services for your website that are sustainable. Sustainability ensures that Google doesn’t penalise your website in the long term.
Some SEO companies adopt extremely aggressive Black-Hat or Grey-Hat SEO techniques. These methods usually include building Private Blog Networks (PBNs) for your website. This method could seriously damage your website in the long run. PBNs are artificial websites created for the sake of sending links to your website to trick the search engine into thinking that your website is popular. Black-Hat SEO techniques may get a manual penalty from Google, which would put your website at risk of permanently being removed from Google’s search engine.
Search Engine Optimization (SEO) is often confused with Search Engine Marketing. Unlike Search Engine Marketing, where business owners pay Google to advertise their business through Google’s search engine, SEO is a process where business owners can get website visits simply by ranking organically.
As long as the information provided on the Search-Engine-Optimised website is what Google deems the most relevant to what the user is searching, the business owner need not pay a single dollar on marketing, except to perform SEO on their own website.
SEO’s primary goal is to generate more leads and sales.
Most SEO Campaigns begin with a successful keyword research process.
Researching the competitiveness of the keyword, determining the site’s authority, and gauging whether the website can outrank competitors’ pages are critical to the success of the SEO campaign.
Competent SEO experts should be able to perform in-depth keyword research by using tools like Google Keyword Planner, Ahrefs and SEMRush.
SEO Experts should understand what On-Page SEO is all about. Some critical elements which affect search rankings include the following:
Arguably the most essential component and easily abused by people who purchase Exact Match Domains or Partial Match Domains, URL Structure is usually understood to be the most crucial element for ranking a website.
Adjusting the title tag is crucial to allow the Search Engine to identify what the webpage is all about. Adjusting a title tag to include the keywords you want to rank for enables Google to identify what the webpage is trying to convey to the user. Generally, a good title tag includes keywords that the webpage is trying to rank for in a natural and non-spammy way. It’s obvious when someone is trying to stuff keywords in the Title Tag just for the sake of search traffic.
Title Tags should not exceed 65 characters, as any excess characters are truncated in the Search Engine Results Pages. Furthermore, there should be no duplicate title tags on the website as that will confuse the Google Search Engine on which webpage to rank on the Search Engine Results Pages.
Although some SEO experts often argue that heading tags are no longer a ranking factor, some also beg to differ. SEO Experts like Chase Reiner claim that heading tags are still important and are a crucial ranking factor on Google.
Other SEO gurus, like Jenny Halasz from Search Engine Journal, claim that H1 tags are not a huge ranking factor, especially if there are already obvious texts on the page. She claims that the Search Engine can gauge any large text present on the page, and adding any H1 tags won’t make any difference.
As recently announced in May 2019, John Mueller from Google has announced that Google now checks whether a page is mobile-friendly before indexing the page. Known as mobile-first indexing, webmasters now need to consider a page’s mobile-friendliness to ensure the best SEO results.
By including ‘alt’ tags in images, Google can better understand what the image is all about. Google cannot read what’s on the image directly (well, not 100% accurate, at least). An ‘alt’ tag will help Google understand what the image is about.
‘Alt’ Tags should be natural and indicate what the image is about.
At the end of the day, Google is a search engine designed to make our lives easier. One crucial point to note is that the content on the web page you’re trying to rank for should be helpful and useful to the user searching for it. Once the user’s search intent has been fulfilled, your webpage will naturally climb the rankings as Google deems it helpful for the user.
More than 200 ranking factors will affect Google rankings. An SEO expert should have the repertoire to highlight the most critical technical SEO factors affecting rankings.
It is important that a website is secure, as Google has confirmed that this is a ranking factor. Installing a Secured Socket Layer Certificate can be free using resources from Let’s Encrypt Authority X3 or Cloudflare.
As Google has to crawl billions of webpages every day, it is important for Google to actually understand what your website is all about. You can do so by submitting the Sitemaps of your website to Google Search Console.
Not all webpages have to be indexed on Google. Some irrelevant pages, such as profile pages should not be indexed. In one case, Moz de-indexed thousands of irrelevant profile pages and their traffic volume and rankings soared through the roof.
Implementing a 301 redirect on error 404 pages ensures a great user experience. Furthermore, Google prefers websites with no 404 pages as it is perceived as disrupting the user’s experience.
Otherwise known as unethical means to rank webpages. Black Hat SEO is an aggressive technique utilised by SEO consultants to manipulate the Google Search Engine.
This leads to dire consequences when discovered by Google. Google could penalise the website and potentially de-index the entire website from the Google Search Engine forever.
Some SEO consultants still use Black Hat methods like keyword stuffing, making invisible keywords, and buying high authority domain backlinks to link to their webpages.
A competent SEO expert will understand the consequences of using this technique.
Known as the middle ground between Black Hat SEO and White Hat SEO. Grey Hat SEO walks the fine line between unethical and ethical means.
It could include buying authoritative domains for the sake of redirecting to a website to acquire link juice. This is supposed to increase the page’s relevancy in hopes of increasing Google rankings.
Digital marketing agencies performing White Hat SEO on a website use 100% ethical and natural means. These usually include guest post outreach and writing amazing content that matches users’ search intent.
It might take a little longer to rank the website’s position, but it is worth the effort to achieve a higher Domain Authority for the website and its branding.
Activities related to white hat SEO include content marketing and producing relevant content for users. In conjunction with press releases, this form of SEO will bring you true organic growth.
SEO is just a single aspect of digital marketing. A competent SEO expert knows how to create a seamless user interface and user experience, increasing conversion rates. On top of that, performing a holistic digital marketing audit is part of an SEO expert’s job to create a powerful system to generate sales.
Having websites rank in search engines is simply not enough. An SEO expert has the insight to advise businesses on optimising the website’s layout to increase conversions. Website visitors may merely bounce off the webpage after a few seconds if they have a poor user experience.
Furthermore, performing retargeting advertisements on Social Media and Google Ads will ensure a higher conversion rate.
Competent SEO Consultants should have no problems showing actual case studies of the website or webpage that they have successfully ranked. After all, what qualifies them as SEO experts if they can’t walk their talk?
SEO experts should have a showing of good reviews on Facebook, Google, and across the internet about themselves. If someone claims they are an SEO expert but can’t show their credentials and recommendations through the Google Search Engine, what kind of an expert could they be?
Aside from showcasing themselves well on the internet, skilled SEO experts and consultants should easily provide a list of satisfied clients they serviced. This shows credibility and builds trust and authority for potential prospects who want to avail of their services.
Get your 100% FREE no-obligation 30-Minute Strategy Session Call (Worth $1,000). We will see if your business is a good fit to use SEO as part of your marketing strategy.
Singapore:
12 Woodlands Square, #06-74
Woods Square Tower 1
Singapore 737715
Indonesia:
Komplek CBD, CC43-44, Jl. Padang Golf No.49, Suka Damai, Kec. Medan Polonia, Kota Medan, Sumatera Utara 20219
