SEM Agency in Singapore: Google Ads Management That Delivers 3-5x ROAS for Service Businesses
Google Ads puts your business in front of customers the moment they search for what you offer. Best Marketing manages your campaigns with a profit-first approach, focusing on leads and sales rather than clicks and impressions. As a certified Google Partner, we deliver results that you can measure in your bank account.
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Supported By:
SMEs are eligible for up to 50% Productivity Solutions Grant (PSG) support for the adoption of Digital Marketing & SEO Agency Services, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
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How Does Best Marketing Manage Google Ads Differently?
Most agencies manage Google Ads by setting up campaigns, choosing some keywords, and waiting. They report on clicks and cost-per-click, which tells you almost nothing about whether you are making money. We take a fundamentally different approach.
Profit-First Campaign Structure
We build your campaigns around your most profitable products and services. Every ad group is designed to attract buyers, not browsers. We focus your budget on the keywords that generate the highest-quality leads.
Conversion Tracking From Day One
Before we spend a single dollar, we set up comprehensive tracking. Phone calls, form submissions, purchases, and enquiries are all tracked so you know exactly which keywords and ads produce paying customers.
Transparent Reporting
Every month, you receive a clear report showing your ad spend, leads generated, cost per lead, and return on investment. No jargon, no vanity metrics, just the numbers that matter to your business.
How We Turn Ad Spend Into Revenue
Account Audit
First, we pull apart your existing Google Ads account and show you exactly where your money is disappearing. You will see which keywords are burning $500 a month with zero conversions. Which ads have not been touched in 90 days. Which campaigns are targeting people who will never buy from you. Most accounts we audit have 30-50% wasted spend. Yours probably does too.
Campaign Architecture
We rebuild your campaigns from scratch because your current setup is probably a lazy single-campaign structure with broad match keywords that your agency threw together in an afternoon. Surgical keyword targeting, compelling ad copy, and dedicated landing pages for each service. Not your homepage. A real conversion page. This single change often doubles your results.
Launch & Test
Campaigns go live with multiple ad variations, audience segments, and bidding strategies. We test aggressively in the first 2 weeks because the faster we find winners, the faster you stop bleeding money. Your current agency probably launched once and checked back a month later. We are in your account every single day.
Optimise & Scale
Every week we cut what is not working and pour budget into what is. Bid adjustments, negative keyword additions, quality score improvements. Relentlessly driving your cost per lead down while your volume goes up. This is where your current agency goes silent. This is where we earn our keep.
Account Audit
First, we pull apart your existing Google Ads account and show you exactly where your money is disappearing. You will see which keywords are burning $500 a month with zero conversions. Which ads have not been touched in 90 days. Which campaigns are targeting people who will never buy from you. Most accounts we audit have 30-50% wasted spend. Yours probably does too.
Campaign Architecture
We rebuild your campaigns from scratch because your current setup is probably a lazy single-campaign structure with broad match keywords that your agency threw together in an afternoon. Surgical keyword targeting, compelling ad copy, and dedicated landing pages for each service. Not your homepage. A real conversion page. This single change often doubles your results.
Launch & Test
Campaigns go live with multiple ad variations, audience segments, and bidding strategies. We test aggressively in the first 2 weeks because the faster we find winners, the faster you stop bleeding money. Your current agency probably launched once and checked back a month later. We are in your account every single day.
Optimise & Scale
Every week we cut what is not working and pour budget into what is. Bid adjustments, negative keyword additions, quality score improvements. Relentlessly driving your cost per lead down while your volume goes up. This is where your current agency goes silent. This is where we earn our keep.
How Much Does Google Ads Management Cost?
Best Marketing's Google Ads management starts at $2,000 per month or 20% of ad spend, whichever is higher. This covers full campaign setup, management, optimisation, and reporting. Your actual ad spend with Google is separate and depends on your industry and goals. Our SEM service is eligible for the PSG Grant, covering up to 50% of management fees through IMDA. We help you through the entire application process.
Everything included: campaign setup, keyword research, ad copywriting, landing page recommendations, conversion tracking, weekly optimisation, and real-time reporting. Ad spend is separate and you control the budget. We just make sure every dollar works harder.
Should I Choose SEM or SEO for My Business?
SEM (Google Ads)
- + Immediate traffic and leads from day 1
- + Precise targeting by keyword, location, and audience
- + Scalable: increase budget to increase leads
- - Traffic stops when you stop paying
- - Ongoing ad spend required
SEO (Organic)
- + Free traffic that compounds over time
- + Builds long-term brand authority
- + Higher trust factor from organic results
- - Takes 60-90 days for initial results
- - Requires consistent content investment
SEM and SEO serve different purposes, and the best choice depends on your timeline and goals. SEM delivers results immediately. You can have leads coming in within the first week. SEO takes longer, typically 3 to 6 months, but delivers sustainable organic traffic that does not require ongoing ad spend. For most Singapore businesses, the ideal approach is to run both. SEM generates leads while your SEO builds momentum. Over time, as your organic rankings improve, you can reduce your ad spend while maintaining your lead volume. This combined approach delivers the lowest long-term cost per lead.
What You Are Actually Getting
Your current agency charges a percentage and does the bare minimum. Here is everything we include because half-measures produce half-results.
Your Investment
From $2,000/mo
Flat fee. No percentage markup. Every dollar optimised for profit, not their commission.
What Results Can I Expect From Google Ads?
VIDEO TESTIMONIALS FROM OUR PORTFOLIO
We Have Heard Every Objection. Here Are the Facts.
“I have wasted money on Google Ads before.”
You did not waste money on Google Ads. You wasted money on bad Google Ads management. The platform works. $11,200 turned into $161,000 for one of our clients. The difference is not the platform. It is who is running it. Your last agency was sending traffic to your homepage, targeting broad match keywords, and barely touching the account after setup.
“Google Ads is too expensive.”
Compared to what? SEO takes 3 months. Google Ads generates leads this week. And your current cost per lead is high because your agency is targeting the wrong keywords, sending traffic to the wrong pages, and not doing the weekly optimisation work that actually brings costs down. When managed properly, Google Ads is the most predictable and scalable lead channel in existence.
“I can manage my own Google Ads.”
You can. But are you A/B testing ad copy weekly? Negative keyword sculpting? Building dedicated landing pages? Tracking actual revenue per keyword? Adjusting bids based on time of day and device performance? That is what we do. Every single week. Your time is worth more spent closing deals than wrestling with Quality Score and bid strategies.
You Spent $5,000 on Google Ads Last Month. How Much of It Actually Made You Money?
Get a free Google Ads audit. We will pull up your account and show you which keywords are burning cash, which campaigns are targeting the wrong people, and exactly how much of your budget is being wasted. Most accounts we audit have 30-50% wasted spend. The audit takes 30 minutes. The savings could be thousands every month.