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What Is Online Reputation Management (ORM)?


First impressions can make or break your business. It’s always important to control your brand narrative by staying on top of issues and moderating brand mentions online.

Having an established online presence isn’t enough. You must ultimately aim for a positive online presence allowing your target audience to view your brand in a favourable light.

This is the magic of online reputation management services. Great ORM strategies help filter out negative reviews or impressions of your brand to keep it spotless. The right tactics shape your customers’ opinions, ensuring your brand remains reliable and trustworthy.

Why Online Reputation Management (ORM) Is Important

Why Online Reputation Management (ORM) Is Important

Research shows that more than 80% of customers will conduct their research online before deciding to make a purchase.

In today’s digital age, consumers tend to research your brand online before making a purchase decision.

That’s why safeguarding your online brand reputation is of paramount importance. Neglecting this aspect could result in substantial revenue losses, potentially amounting to millions of dollars.

After all, no one wants to engage with a company that has garnered a negative online reputation. Maintaining a pristine record encourages people to choose your brand with confidence.

How Should I Go About Managing My Online Reputation?

How Should I Go About Managing My Online Reputation?

It is crucial that when somebody searches for your brand name or your personal name, you make a positive impression on the search engines.

You want to ensure that there are no negative reviews or inaccurate information associated your brand.

Therefore, you should start contacting the webmasters or review sites if there is any false information about your brand.

Secondly, one approach you could take is to create some micro-sites for your branded related search term, which will allow your micro-site to outrank the other sites that have false information about you. This tactic usually involves the usage of Search Engine Optimization (SEO) tactics to ensure that your micro sites will outrank the negative or misleading search results.

Another method you could use is to approach large publisher sites such as Forbes and Entrepreneur to release press releases about you or your brand. There is a higher chance for these publications’ search results to appear online too.

Why We Are Your Online Reputation Management Experts

Why We Are Your Online Reputation Management Experts

As digital marketing consultants, we’re seasoned experts in navigating the digital realm.

With a track record of over 50 satisfied clients, all of whom we’ve adeptly managed online reputations for, rest assured, we’ve got what it takes to handle yours too.

Through a carefully crafted roadmap and a thorough onboarding process tailored to each client, we guarantee meticulous care and management of your reputation.

Just see what a couple of our other clients have to say about us in the portfolio section.

How Much Does Online Reputation Management Cost? ARE THERE ANY PACKAGES?

It really depends. 

Depending on the length and scope of your online reputation management campaign, the cost could vary.

Some approaches such as generating a constant stream of genuine positive reviews online only requires a consultative approach from us.

Other approaches such as creating micro-sites to push other search results further down in the search engines is more tedious in nature.

The cost could vary. Therefore, you should speak to one of our certified consultants in order for us to understand your situation better, for us to give an accurate quotation for our Online Reputation Management Packages.

WHY WORK US, a leading Reputation Management Agency in Singapore

Unlike some companies who take any customer who walks through the door, we will let you know if we can’t help you.

We work with selected businesses who we are confident that we can help. As mentioned, online reputation management is for select businesses and not for every business.

We make sure that you have direct access to a reputation strategist.

Throughout your reputation management campaign, our reputation strategist will keep you updated with the progress and how we’re performing for your campaign.

This ensures 100% transparency and you know how your budget is being spent.

Frequently Asked Questions about our Online Reputation Management Services

Here are some ways you can go about doing that:
1. Asking your customers to leave reviews on your Google My Business
2. Removing false reviews about your brand on Glassdoor, Google, and Facebook.
3. Responding to reviews on all platforms such as Glassdoor, Google, and Facebook.
4. Creation of micro-sites to push down negative search results about your brand.

It largely depends on what your requirements are. The cost could range from anywhere between $1,500 a month all the way to $5,000 a month.

You can start by doing a quick Google search for your personal or company’s brand.

Are most search results that appear positive or negative?

And if negative, have you tried removing them?

If you find difficulty in removing the search results, it’s best that you contact a reputation strategist.

Yes. For all our clients that engage with us, we do sign a Non Disclosure Agreement to ensure that your Online Reputation Management campaign is not publicly disclosed to the public.