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Public Relations For Singapore Businesses

The PR Agency In Singapore That Practises What It Pitches

Our founder has been featured on MONEY FM 89.3, TODAY, CNA and Lianhe Zaobao. Zero PR firms involved. Zero paid placements. Every single feature came from a pitch he wrote and sent himself. We turned that method into a service, published it in full below, and now we run it for Singapore businesses that want real coverage instead of a monthly press release.

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As Featured In

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4
National Media Features
4
Different Beats Cracked
2
Languages Covered
0
PR Firms Involved
The Receipts

One Founder. Four Beats. Two Languages.

Before selling PR services to anyone, we ran the method on ourselves. Same founder, four completely different doors into Singapore media. Every link below is real coverage, and every one of them started as a self-written pitch.

MONEY FM 89.3TODAYCNALianhe Zaobao

The expert-guest door

MONEY FM 89.3

Business radio

Radio producers need credible operators who can talk numbers live on air. The pitch positioned Jim as the SEO operator behind $33M+ in tracked client revenue for Singapore businesses, and proved the fluency before the producer had to gamble on it.

View the feature

The essay door

TODAY, Gen Y Speaks

First-person founder essay

TODAY runs first-person essays from young founders. Instead of asking a journalist to write about him, Jim pitched the essay itself: the bedroom-office origin story, in his own voice. It is the lowest-friction door in Singapore media, and almost nobody uses it properly.

View the feature

The real-person door

CNA Insider, Money Mind

National TV segment

Producers hunt for real Singaporeans living the exact tension their episode explores. The migration episode needed someone actually running a Singapore business from across the border, not a talking head with opinions about it.

View the feature

The language-press door

Lianhe Zaobao

Chinese-language lifestyle feature

Zaobao's family desk covers how young couples design unconventional lives. The digital-nomad marriage experiment fit the beat exactly, and it reached an audience that English-language features never touch.

View the feature

Notice what happened: not one of these is “marketing agency does marketing”. Each pitch matched a different slice of the same true story to a desk that was already hungry for it. Your business has more doors than you think. Finding them is our job.

The Uncomfortable Truth

What Most PR Retainers In Singapore Actually Buy You

A monthly press release nobody asked for. A media list of 400 addresses that all received the same email. A clippings report counting mentions on sites none of your customers read.

Journalists at CNA, TODAY, BT and Zaobao do not cover companies because an agency has “relationships”. They cover stories that fit the beat they are already writing this quarter. That is the entire game, and it is why the same agencies charging $8,000 a month often cannot tell you which journalist they are pitching or why.

We learned this the honest way. When our founder wanted coverage, he did not hire a PR firm. He studied what each journalist and producer actually publishes, packaged a story angle for each one, and pitched them himself. Radio said yes. National TV said yes. English print said yes. Chinese print said yes. Then we productised the method.

The Newsmaker Engine

We Do Not Chase Press. We Make You The News.

1

Mine The Story, Kill The Announcement

Nobody covers “company launches service”. We dig for the raw material journalists actually file: the number that surprises, the decision that breaks convention, the life choice readers argue about at lunch.

2

Forge A Spine Of Verifiable Numbers

One tight narrative where every figure survives an editor's challenge. If we cannot prove it, it does not ship. Weak claims kill strong stories.

3

Map The Beats, Burn The Media List

We read what every target journalist and producer published in the last 90 days. Fifteen right inboxes beat four hundred random ones.

4

One Story, Many Doors

Our founder entered Singapore media through four different doors: business expertise on radio, a first-person essay in TODAY, a migration story on CNA, a marriage-and-career experiment in Zaobao. Same life, four angles, each shaped for the desk it landed on. We do the same with your story.

5

Founder-Signed, Founder-Sent

Pitches go out in your voice, from your inbox, with your number. Journalists reply to founders with stories. They archive agencies pitching 30 clients the same week.

6

Move On The Newsroom Clock

Tuesday to Thursday mornings, a handful of sends a day, no two reporters at the same outlet within 24 hours. Discipline reads as respect, and respect gets replies.

7

Make Yes Effortless

Fifteen minutes on Zoom, live demo, photos ready, numbers pre-packaged, quotes on tap. The easier the story is to file, the faster it runs.

Repeatable, Not Lucky

We Run The Same Play For The Brands We Own

When our founder acquired a 37-year-old heritage florist, we ran the Engine for it too: fifteen individually written pitches over three mornings. Business desks got the SME economics, tech desks got the AI build, lifestyle desks got the Mother's Day angle, all sent from the founder's own inbox on the newsroom clock. No wire service, no blast. The point is not the florist. The point is the method is repeatable on a business that is not ours, which is exactly what hiring us looks like.

What's Included

What Our PR Services In Singapore Include

Every engagement runs the full Newsmaker Engine. No junior account managers learning on your retainer, no press release quota padding the report.

Story Mining Session

A working session with your founder to find the angles a journalist would actually file. We leave with 2 or 3 story spines, not a brochure.

Verifiable Numbers Pack

Every figure pressure-tested until it survives an editor. Weak claims get cut before they cost you credibility in a newsroom.

Journalist Beat-Map

A hand-researched shortlist of SG and SEA journalists and producers whose current beat fits your story, with evidence from their last 90 days. No bought lists, ever.

Founder-Voice Pitches

Individually written pitches in your voice, sent from your inbox on the newsroom clock. You approve every word before anything moves.

Interview & Feature Prep

Talking points, numbers sheet, photo assets, demo setup. When a producer says yes, you are ready the same week.

Coverage That Compounds

Every feature becomes an authority backlink, a citation AI assistants trust, and proof for your sales deck. PR here feeds your rankings, not just your ego wall.

PR + Search, One Engine

Media Coverage Is The Strongest Backlink Money Cannot Buy

Every feature we earn becomes an authority signal Google and AI assistants trust. That is why PR pairs so well with our SEO services and AI search optimisation: the coverage powers the rankings, and the rankings compound the coverage. See what that has done for clients on our case studies page.

Pitch Us Your Business. We Will Tell You If There Is A Story.

Thirty minutes with our team. We will tell you straight whether your business has a story a Singapore journalist would file, or whether your money is better spent on search first. Either way you leave knowing.

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Frequently Asked Questions

Common Questions About PR Services In Singapore

Big-agency PR retainers in Singapore commonly run $3,000 to $10,000 per month, usually without the agency founder anywhere near your story. Our PR engagements start from $2,500 per month on a six-month minimum, and the method you are buying is published in full on this page, so you know exactly what the retainer does.
Coverage compounds. The first campaign takes weeks of story mining, beat-mapping and pitching before features land, and the second wave re-angles what worked into new outlets. Anyone selling one-month PR is selling a press release, not a result.
No honest PR agency can guarantee earned coverage, and the ones that do are quietly buying advertorials. What we control is the quality of the story, the fit of the journalist list, and the discipline of the outreach. That is what moves the hit rate, and our founder's own features are the receipts.
Rarely, and never as the main play. Wire distribution puts a link on 200 sites nobody reads. One beat-matched feature in a publication your customers already trust outworks all of it, for your brand and for your SEO.
PR gets you featured and cited. SEO gets you ranked. They compound: media features become the authority backlinks and brand signals that power rankings and AI-search visibility, which is why we often run PR alongside an SEO engagement. Ask about pairing them on your strategy session.
No. We build positive coverage for Singapore SMEs and founders. If you need crisis management or reputation firefighting, we will point you to specialists who live in that world.