Terms of Service

Best Marketing Agency Pte Ltd ("Best Marketing", "we", "us", or "our") provides digital marketing services as outlined in the following annexes:

• Annex A: Search Engine Marketing (SEM)
• Annex B: Social Media Marketing (SMM)
• Annex C: Other Advertising Platforms
• Annex D: Landing Page Design
• Annex E: Search Engine Optimisation (SEO)
• Annex F: Premium Content Writing
• Annex H: Creative Services

The specific services, deliverables, and timelines for each engagement shall be set out in the applicable service agreement or proposal signed by both parties. These Terms of Service apply to all services provided by Best Marketing Agency Pte Ltd unless otherwise agreed in writing.

Best Marketing Agency Pte Ltd runs performance-based campaigns. While we optimise all campaigns for maximum return on investment, we do not guarantee specific results, rankings, or revenue outcomes. Digital marketing performance is influenced by many factors outside our control, including but not limited to:

• Market conditions and competition
• Client's product or service offering and pricing
• Client's website performance and user experience
• Changes to advertising platform algorithms and policies
• Seasonal demand fluctuations
• Client responsiveness to leads generated

We commit to transparent reporting, honest communication, and best-in-class campaign management. All campaign performance data is available to clients via real-time dashboards and monthly reports.

All advertising accounts (Google Ads, Meta Ads, etc.) created and managed by Best Marketing Agency Pte Ltd on behalf of the client remain the property of the client. Upon termination of services, we will transfer full ownership and access of all advertising accounts to the client within 14 business days of the termination date.

Campaign structures, ad copy, audience targeting configurations, and other strategic set-ups created by Best Marketing Agency Pte Ltd during the engagement are proprietary intellectual property. While the client retains ownership of the advertising accounts, the strategic methodologies and frameworks used are the intellectual property of Best Marketing Agency Pte Ltd.

Any custom landing pages, creative assets, or content produced specifically for the client shall be transferred to the client upon full payment of all outstanding invoices.

All media spend (advertising budget) must be prepaid before campaigns go live. Best Marketing Agency Pte Ltd does not extend credit for media spend. The client is responsible for ensuring sufficient funds are available in their advertising accounts at all times.

Media spend is separate from management fees. Management fees cover the cost of campaign strategy, set-up, optimisation, reporting, and ongoing management. Media spend is the budget paid directly to the advertising platforms (Google, Meta, TikTok, etc.).

Unused media spend remains in the client's advertising account and is not refundable to Best Marketing Agency Pte Ltd. We will provide recommendations for monthly media spend based on campaign goals, but the final budget decision rests with the client.

Search Engine Marketing services include, but are not limited to:

• Google Ads campaign strategy, set-up, and management
• Keyword research and selection
• Ad copywriting and A/B testing
• Bid management and budget optimisation
• Conversion tracking set-up and monitoring
• Landing page recommendations
• Monthly performance reporting and strategy reviews

SEM campaigns require a minimum commitment period as specified in the service agreement. Best Marketing Agency Pte Ltd will provide an initial campaign strategy within the first 7 business days of engagement. Campaign optimisation is an ongoing process, and meaningful results typically require 60 to 90 days of consistent campaign activity.

Social Media Marketing services include, but are not limited to:

• Social media advertising on Meta (Facebook and Instagram), TikTok, LinkedIn, and other platforms
• Audience research and targeting strategy
• Ad creative development and copywriting
• Campaign set-up, management, and optimisation
• Retargeting and lookalike audience creation
• Performance reporting and analytics

Social media advertising performance is subject to platform algorithm changes, audience behaviour, and market conditions. Best Marketing Agency Pte Ltd will adapt strategies as needed to maintain optimal performance. The client agrees to provide timely feedback and approvals for ad creatives to avoid delays in campaign launches.

Best Marketing Agency Pte Ltd may manage campaigns on additional advertising platforms as agreed with the client. These may include, but are not limited to:

• YouTube Ads
• Microsoft Advertising (Bing Ads)
• Programmatic display advertising
• Industry-specific platforms and directories

The terms and conditions for managing campaigns on these platforms follow the same principles outlined in these Terms of Service. Platform-specific terms will be communicated to the client as applicable.

Landing page design services include:

• Custom landing page design and development optimised for conversions
• Mobile-responsive design
• Integration with tracking and analytics tools
• A/B testing and conversion rate optimisation
• Up to two rounds of revisions per landing page

Additional revisions beyond the included rounds will be billed at the hourly rate specified in the service agreement. The client is responsible for providing all necessary content, images, and brand guidelines within the agreed timelines. Delays in providing materials may affect project delivery dates.

Upon full payment, the client receives ownership of the completed landing page files. Hosting and domain management remain the client's responsibility unless otherwise agreed in writing.

Search Engine Optimisation services include, but are not limited to:

• Comprehensive SEO audit and strategy development
• On-page optimisation (meta tags, headers, content structure)
• Technical SEO (site speed, crawlability, schema markup)
• Content strategy and SEO content creation
• Link building and off-page authority development
• Local SEO optimisation (Google Business Profile)
• Monthly ranking reports and traffic analysis

SEO is a long-term strategy. While Best Marketing Agency Pte Ltd is confident in our methodology, search engine rankings are influenced by hundreds of factors, many of which are outside our control. We provide a 90-day ranking guarantee as outlined in our service proposals. If the agreed-upon ranking targets are not met within 90 days, we will continue working at no additional management fee until they are achieved.

The client agrees not to make significant changes to their website structure, content, or technical configuration without consulting Best Marketing Agency Pte Ltd first, as such changes may impact SEO performance.

Premium content writing services include:

• SEO-optimised blog articles and long-form content
• Website copywriting and page content
• Industry thought leadership articles
• Email marketing copy
• Social media content calendars and copy
• Case studies and whitepapers

All content is written by our in-house content team. We do not outsource content writing to third parties. Each piece of content goes through our editorial review process before delivery.

The client receives up to two rounds of revisions per content piece. Content ownership transfers to the client upon full payment. Best Marketing Agency Pte Ltd reserves the right to showcase completed work in our portfolio unless the client explicitly requests otherwise in writing.

Creative services include, but are not limited to:

• Graphic design for digital advertising
• Social media visual content creation
• Video production and editing
• Brand identity design and guidelines
• Presentation and pitch deck design
• Infographics and data visualisation

Creative deliverables include up to two rounds of revisions. Additional revisions will be billed at the rate specified in the service agreement. The client must provide clear creative briefs, brand guidelines, and timely feedback to ensure projects are delivered on schedule.

Source files (PSD, AI, INDD, etc.) will be provided upon request and full payment of all outstanding invoices. Best Marketing Agency Pte Ltd retains the right to use completed creative work in our portfolio unless otherwise agreed in writing.

All fees and payment terms are as specified in the service agreement or proposal. Unless otherwise stated:

• Management fees are invoiced monthly in advance and due within 14 days of the invoice date
• Project-based fees require a 50% deposit before work commences, with the balance due upon completion
• All fees are quoted in Singapore Dollars (SGD) and are subject to the prevailing Goods and Services Tax (GST)
• Late payments will incur a late fee of 1.5% per month on the outstanding balance

Best Marketing Agency Pte Ltd reserves the right to pause or suspend services if invoices remain unpaid for more than 30 days. Services will resume upon receipt of full payment of all outstanding amounts.

Refunds are processed in accordance with our Money Back Guarantee policy (see Section 17 below) or as otherwise agreed in writing.

The term of engagement shall be as specified in the service agreement. Unless otherwise stated:

• Either party may terminate the engagement by providing 30 days' written notice to the other party
• Best Marketing Agency Pte Ltd may terminate immediately if the client breaches any material term of this agreement, including non-payment
• Upon termination, all outstanding fees for work completed up to the termination date shall be due and payable
• Access to advertising accounts, content, and deliverables will be transferred to the client within 14 business days of the termination date, subject to full payment of all outstanding invoices

Early termination of contracts with minimum commitment periods may be subject to an early termination fee as specified in the service agreement. Best Marketing Agency Pte Ltd will work with the client to ensure a smooth transition and handover of all assets and campaign data.

Both parties agree to keep confidential all information received from the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure. This includes, but is not limited to:

• Business strategies and plans
• Financial information and pricing
• Customer data and lists
• Proprietary marketing methodologies
• Campaign performance data and analytics
• Trade secrets and intellectual property

This confidentiality obligation survives the termination of the engagement and continues for a period of two (2) years following termination. Exceptions include information that is publicly available, independently developed, or required to be disclosed by law.

Governing Law: These Terms of Service shall be governed by and construed in accordance with the laws of the Republic of Singapore. Any disputes arising from these terms shall be subject to the exclusive jurisdiction of the courts of Singapore.

Force Majeure: Neither party shall be liable for any failure or delay in performing their obligations where such failure or delay results from force majeure events, including but not limited to natural disasters, pandemics, government actions, or internet infrastructure failures.

Entire Agreement: These Terms of Service, together with the applicable service agreement or proposal, constitute the entire agreement between the parties and supersede all prior agreements, representations, and understandings.

Severability: If any provision of these Terms of Service is held to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

Amendments: Best Marketing Agency Pte Ltd reserves the right to update these Terms of Service at any time. Clients will be notified of material changes via email or through our website.

At Best Marketing Agency Pte Ltd, we take pride in the quality of our work and the relationships we build with our clients. We believe in:

• Transparency: Honest reporting, clear communication, and no hidden fees. You will always know exactly where your money is going and what results it is producing.
• Accountability: We take ownership of our campaigns and their outcomes. If something is not working, we tell you, and we fix it.
• Partnership: We do not treat clients as accounts. We treat them as partners. Your success is our success, and we are invested in your long-term growth.
• Excellence: Every campaign, every piece of content, and every strategy is held to the highest standard. We do not cut corners. We do not take shortcuts. We do the work properly.

This commitment to excellence is not just a statement. It is reflected in our 4.8/5 Google rating from 58 verified reviews, our 146+ satisfied clients, and the $33M+ in revenue we have generated for businesses across Singapore.

Best Marketing Agency Pte Ltd stands behind the quality of our services. We offer the following guarantees:

All guarantees are subject to the terms and conditions specified in the individual service agreement. Guarantees do not apply in cases where the client has materially breached their obligations under the agreement, including non-payment, failure to provide required access or materials, or making unauthorised changes to campaigns or websites.

If you have any questions about these Terms of Service, please contact us at: