Terms of Service

TERMS OF ENGAGEMENT

By engaging with Best Marketing Agency Pte Ltd, you agree to abide by all the terms and conditions as stated below.

Hereinafter, Best Marketing Agency Pte Ltd is referred to as “the Company”, and the client, hereinafter referred to as “the Client”, collectively referred to as “the Parties”. 

1. SERVICES OVERVIEW

1. The Company agrees to provide the Client with the services specified in Annexes A to I of this Agreement, collectively referred to as “Services”.

2. The Services encompass the following:

• Annex A: Search Engine Marketing (“SEM”)
• Annex B: Social Media Marketing (“SMM”)
• Annex C: Advertising on all other platforms (“Other Advertising Services”)
• Annex D: Landing page design and development (“Landing Page Design & Development Services”)
• Annex E: Search Engine Optimisation (“SEO”)
• Annex F: Premium content writing (“Content Writing Services”)
• Annex G: Online Reputation Management (“ORM”)
• Annex H: Creative services (“Creative Services”)

2. PERFORMANCE CAMPAIGNS

1. The Company shall use reasonable endeavours to deliver the Services via relevant platforms, including but not limited to Google, Meta, TikTok, and LinkedIn (collectively, the “Platforms”).

2. Each platform may have multiple channels (e.g., Google Search Ads and Google YouTube Ads). Separate Management Fees will be charged for each Channel.

3. The Client shall define target markets, countries, and Channels in writing before signing the Service Agreement. Changes after campaign set-up may result in additional charges, and the Client should seek advice on such matters from the Company.

4. Both Parties must agree upon Revisions or additions to the Additional Services in writing.

5. Where the Company creates an Ad Account, Foreground IP vests in the Company, and ownership transfers to the Client after the contract ends.

3. OWNERSHIP OF CAMPAIGN SET-UPS AND AD ACCOUNTS

1. “Campaign Set-Up” includes all activities to launch campaigns. The Client agrees not to utilise, copy, reproduce, assign, or transfer any part of the Set-Up without the Company’s prior written consent. Ownership transfers to the Client after the contract ends.

2. If the Company creates an Ad Account, ownership remains with the Company during the campaign. The Client has no access, and monthly updates are provided.

3. If the Client owns the Ad Account, they are entitled to only a “View” access during the contract, and the full ownership of the Ad Account will be transferred to the Client after the contract ends.

4. PREPAYMENT OF MEDIA SPEND

1. Prepayment terms are applicable and subject to the Company’s specified exchange rates for cross-border transactions.

2. The Company will determine the exchange rate for Media Spend, and details will be specified on invoices.

3. Where the Client chooses to prepay the media spend, no refunds will be provided for any unused portion. Excess amounts shall be carried forward and utilised in the following months during the term.

4. In the case of cross-border transactions, the Company holds the sole right to state the exchange rate, utilising rates prescribed by a bank based in Singapore.

5. ANNEX A: SEARCH ENGINE MARKETING

The following terms relate to the supply of Advertising Services on the Google Platform (“SEM”) by the Company to the Client.

1. For the provision of Google Advertising Services, the Client agrees to provide, where applicable:
   • Google Ads Manager customer ID 
   • Full and thorough information on what is being sold
   • The lifetime value of a customer to ensure that the Company is able to run ads profitably by understanding the unit economics of the business

2. Targeted audience groups are to be selected with input from the Client, and the final discretion rests with the Company.

3. The Client agrees not to make changes to advertising campaigns without consulting the Company. The Company is not liable for outcomes resulting from unauthorised changes.

4. Monthly Management Fees are calculated based on the monthly actual spend, including invalid clicks.

5. The Client acknowledges:
   • The Company has no control over search engine policies regarding site acceptance.

6. For Google Ads requiring creatives, the Client shall provide raw materials as requested by the Company, or additional charges may apply.

6. ANNEX B: SOCIAL MEDIA MARKETING

The following terms relate to the supply of Advertising Services on Social Media Platforms (“SMM”) by the Company to the Client.

1. The Company agrees to provide Social Media Advertising Services and is authorised to use social media advertising for campaign management and improvement.

2. For Social Media Advertising Services, the Client agrees to provide access to the:
   • Business page 
   • Ad account
   • Pixels
   • Images, branding files, and related documents as requested by the Company

3. The Client acknowledges:
   • Each Platform and Channel is independent, and the Company has no control over their policies.
   • Targeted audience groups will be selected with input from the Client and at the final discretion of the Company.
   • The Client shall provide raw materials for creative design services, and additional charges may apply.

7. ANNEX C: OTHER ADVERTISING SERVICES

The following terms relate to the supply of Other Advertising Services by the Company to the Client via other Platforms, including but not limited to Yahoo, Carousell, Programmatic, Apple, and Microsoft Bing.

1. The Company agrees to provide Other Advertising Services and is authorised to use other Platforms for campaign management and improvement.

2. For Other Advertising Services, the Client agrees to provide:
   • Channel page log-in details
   • Images, branding files, and related documents as requested by the Company

3. The Client acknowledges:
   • Each Platform and Channel is independent, and the Company has no control over their policies.
   • The Client shall not have access to the Platform’s ad account, but will receive monthly updates provided by the Company.
   • Media Spend shall be prepaid to the Company.

8. ANNEX D: LANDING PAGE DESIGN & DEVELOPMENT

The following terms relate to the supply of Landing Page Design and Development Services by the Company to the Client.

1. The Company agrees to provide Landing Page Design & Development Services, including:
   • A custom-designed landing page
   • Two rounds of minor design revisions

2. The Client agrees that delays in design, development, and content approval may result in project delays. The Company is not liable for delays attributable to the Client.

3. For Landing Page Design & Development Services, the Client agrees to provide, where applicable:
   • Channel page log-in details
   • Images, branding files, and documents

4. The Client acknowledges:
   • The Company has no control over channel policies regarding site acceptance.
   • The Company is not obliged to fulfil campaign deliverables upon the contract’s expiry in case of delays attributable to the Client.

9. ANNEX E: SEARCH ENGINE OPTIMISATION 

The following terms relate to the supply of Search Engine Optimisation (SEO) services (“SEO”) by the Company to the Client.

1. The Client authorises the Company to use SEO-related tools for campaign management and improvement.

2. The Company shall conduct a website audit and provide recommendations for SEO improvements. Implementation of these recommendations is the Client’s responsibility unless otherwise agreed upon.

3. For SEO Campaign Services, the Client agrees to provide:
   • Access to the website’s content management system
   • Relevant login details for website access
   • The Client shall promptly implement SEO recommendations to maximise campaign effectiveness.

10. ANNEX F: PREMIUM CONTENT WRITING

The following terms relate to the supply of Premium Content Writing Services by the Company to the Client.

1. The Company agrees to provide Premium Content Writing Services, including:
   • High-quality, engaging, and SEO-friendly content
   • Two rounds of revisions

2. The Client agrees to provide:
   • Relevant information, key messages, and tone preferences
   • Any specific guidelines or requirements for the content

3. The Client acknowledges:
   • The Company reserves the right to refuse any request for content that it deems inappropriate or in violation of ethical standards.
   • Additional charges may apply for extensive content revisions beyond the agreed-upon scope.

11. ANNEX H: CREATIVE SERVICES

The following terms relate to the supply of Creative Services by the Company to the Client.

1. The Company agrees to provide Creative Services, including:
   • Graphic design for digital assets
   • Concept development for ad creatives
   • Two rounds of revisions

2. The Client agrees to provide:
   • Branding guidelines, logos, and other relevant branding materials
   • Specific requirements and preferences for the creative work

3. The Client acknowledges:
   • The Company may use stock images or licensed materials in creative work.
   • The Company reserves the right to refuse any request for creative content that it deems inappropriate or in violation of ethical standards.

12. BILLING AND PAYMENT

1. The Client agrees to the billing and payment terms outlined in this Agreement.

2. The Client shall make prepayments for Media Spend as specified in Annexes A, B, and C.

3. Monthly Management Fees are due in advance on the first day of each calendar month.

4. Invoices for Additional Services shall be issued promptly upon agreement by both Parties.

5. The Client shall make payments within 7 days of the invoice date.

6. Late payments may result in suspension of services until payment is received.

7. All fees mentioned in this Agreement are exclusive of taxes, and the Client shall be responsible for any applicable taxes.

13. TERM AND TERMINATION

1. This Agreement shall commence on the Effective Date and continue until terminated by either Party with 7 days’ written notice.

2. Either Party may terminate this Agreement immediately in the event of a material breach by the other Party.

3. Upon termination, the Client shall pay any outstanding fees and reimburse any costs incurred by the Company in relation to terminated services.

14. CONFIDENTIALITY

1. Both Parties agree to keep confidential all non-public information obtained during the term of this Agreement.

2. Confidential information shall not be disclosed to third parties without the disclosing Party’s written consent.

15. MISCELLANEOUS

1. Best Marketing Agency Pte Ltd may revise these terms of use for its website at any time without notice. By using this website, you agree to be bound by the then-current version of these Terms and Conditions of Use.

2. Any claim relating to Best Marketing Agency Pte Ltd’s website shall be governed by the laws of the State of Singapore without regard to its conflict of law provisions.

3. Results vary from industry to industry, businessperson to businessperson. We make no guarantees whatsoever. Every single business entails risk. If you are unwilling to accept that, it wouldn’t be a great fit for us to work together.

16. WE SERVE WITH PRIDE

We take pride in delivering top-notch SEO services to all our clients, fostering a democratic and inclusive environment. To ensure a harmonious working relationship, we believe it is essential to establish some guidelines for the benefit of everyone involved.

Equal Treatment for All Clients:

We uphold the principle that every client, regardless of their background or status, is treated with the utmost respect and equality. Our focus is on providing exceptional services, and we expect our clients to appreciate the professional nature of our engagements.

Respectful Conduct and Timely Expectations:

We assume that our clients are mature adults who understand the value of self-respect and respect for others. While we strive to meet your needs promptly, we kindly request understanding for reasonable timeframes. Rushed demands can compromise the quality of our services to other clients.

Reserved Rights for Special Circumstances:

We reserve the right to decline service if clients exhibit over-demanding behaviour, insist on special treatment, or if their virtual companions require excessive effort from our team, potentially disrupting the smooth flow of our operations.

Kind Understanding Requested:

We appreciate your understanding and cooperation in adhering to these guidelines. By working together, we can ensure a positive and professional experience for all our clients.

17. MONEY BACK GUARANTEES

1. Best Marketing Agency Pte Ltd guarantees a 100% refund of all fees paid by the Client for the duration of the campaign if, at any point during the campaign period, the Client is dissatisfied with the services provided as measured by verifiable and measurable metrics, such as but not limited to, traffic, leads, or time to response.

2. To initiate a refund, the Client must notify Best Marketing Agency Pte Ltd in writing via email, clearly outlining the specific areas of dissatisfaction and providing supporting data demonstrating the failure to meet the agreed-upon metrics. Upon receipt of such notification, Best Marketing Agency Pte Ltd will review the provided information and, if deemed valid, issue a full refund of all fees paid to date and cease all work on the campaign.

3. It is understood that during the campaign period, all intellectual property created by Best Marketing Agency Pte Ltd remains the property of Best Marketing Agency Pte Ltd. Upon completion of the campaign and in the absence of a refund request, ownership of all intellectual property will transfer to the Client.

4. Refunds will be processed via bank transfer or PayNow to the Client’s designated account within 7 business days of the refund approval.