Calculate Your Meta Ads ROI in 60 Seconds
Most businesses burn thousands on Facebook and Instagram ads because they never run the numbers first. Plug in your figures below and see exactly what your Meta Ads campaign will return before you spend a single dollar.
Your Numbers
Projected Results
Is Meta Ads Worth It at These Numbers?
Profitable: 300% ROI
Solid returns. Your campaign is profitable at 300% ROI. There is room to optimise further by refreshing your creative, tightening audience targeting, or improving your landing page conversion rate. On Meta, creative is the single biggest lever, so test 3 to 5 new hooks every fortnight.
Stop Guessing. Let a Meta Ads Agency With $33M+ in Tracked Revenue Run Your Campaigns.
The calculator shows the maths. We deliver the execution. Best Marketing manages Facebook and Instagram ad campaigns for 43+ industries across Singapore with transparent reporting, fresh creative every month, and no lock-in contracts.
Common Questions About Meta Ads ROI
What is a good ROAS for Facebook and Instagram Ads?+
A ROAS of 3:1 or higher is considered strong for most industries in Singapore. E-commerce brands often target 4:1 to absorb COGS and shipping, while service businesses with higher deal values can be profitable at 2:1. Meta Ads typically have lower purchase intent than Google Search, so you trade slightly lower conversion rates for much cheaper clicks and stronger awareness at the top of the funnel.
How accurate is this Meta Ads ROI calculator?+
This calculator gives you a directional projection based on the numbers you input. Real-world results depend on creative quality, audience targeting, offer strength, and your landing page. Meta's iOS 14 tracking limitations also mean attribution is never perfect. Use it as a planning tool, then validate with actual campaign data from Ads Manager and your CRM.
Why is creative more important on Meta than on Google Ads?+
Meta is an interruption channel, not an intent channel. People are scrolling to be entertained, not to buy. Your ad creative has to stop the scroll, hook attention, and pre-sell the click. Boring creative equals expensive clicks. Our Meta Ads clients test 3 to 5 new hooks every fortnight because creative fatigue is the number one reason campaigns decline in ROAS.
How can I improve my Meta Ads ROI?+
Three levers move the needle most on Facebook and Instagram: stronger creative that stops the scroll and lowers your CPC, a sharper offer on your landing page that lifts conversion rate, and a faster sales follow-up process that improves your close rate. Most Singapore businesses under-invest in creative testing, which is exactly where the biggest ROI gains hide.