How the EDGE Grant Works for Digital Marketing in Singapore
Enterprise Singapore's PSG ended on 29 September 2026. Since 30 September, a Singapore company that wants grant support for digital marketing applies under the EDGE grant instead. This guide covers what EDGE is, who qualifies, what it will and will not pay for, and the order of steps, so you can decide before you talk to any vendor, us included.
As Featured In
SMEs are eligible for up to 50% business grant support for the adoption of DM Best Big Boss Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
What Is the EDGE Grant?
EDGE is Enterprise Singapore's combined business grant. It launched on 30 September 2026, merging three older schemes into one: the Enterprise Development Grant (EDG), Market Readiness Assistance (MRA) and the Productivity Solutions Grant (PSG). Instead of working out which scheme your project fits, you choose the activity you want funded and apply for that.
Enterprise Singapore says EDGE covers eight business areas and more than 150 activities, from automation and digitalisation to business strategy, financial management, innovation, internationalisation, standards and sustainability. Digital marketing sits under automation and digitalisation, as one of the single-function digital solutions that pre-approved vendors offer through IMDA's SMEs Go Digital programme. EDGE was announced in Budget 2026 and, unlike PSG, it is open to companies that are not SMEs.
Support level
Up to 50%
For most activities, digital marketing included, SMEs get up to 50% support and non-SMEs up to 30%. Internationalisation and sustainability activities go up to 70% and 50%.
Annual cap
S$100,000
The most one company can receive across every EDGE activity in a year. The year runs from 1 April to 31 March, so apply before 31 March to use this year's allowance.
For digital solutions
S$30,000
The part of that cap you can put towards single-function digital solutions such as digital marketing, integrated enterprise systems and pre-scoped equipment.
How it pays
Reimbursed
You pay the vendor in full and finish the project first. Then you claim, and Enterprise Singapore pays the grant into your company's bank account.
What Happened to the PSG Grant for Digital Marketing?
Enterprise Singapore stopped accepting PSG applications after 29 September 2026. Digital marketing did not lose its support; it moved into EDGE. If you applied for PSG before 30 September, your application is still assessed under PSG's rules, and an approved project runs to its claim as normal.
| Topic | PSG (closed 29 Sep 2026) | EDGE (from 30 Sep 2026) |
|---|---|---|
| Who can apply | SMEs only: group sales up to S$100 million or up to 200 employees | SMEs, and for the first time companies that are not SMEs |
| Support for digital marketing | Up to 50% for SMEs | Up to 50% for SMEs, up to 30% for non-SMEs |
| Time to an answer | Usually about six weeks | About one week for this activity |
| What you submit | Vendor quotation, three years of financial statements and details of the business impact | Vendor quotation, a package reference ID from SMEs Go Digital and a one-year projection of expected cost savings |
| Proof when you claim | Invoice, proof of payment, a usage report and a photo of the licence number | Proof of payment and a photo of the software deployed, showing its unique identifier |
| Cap | Up to S$30,000 | S$30,000 a year for digital solutions, within S$100,000 a year across all EDGE activities |
PSG schemes run by other agencies, outside Enterprise Singapore, are moving to EDGE in phases from November 2026.
Who Can Apply for the EDGE Grant?
A business registered and operating in Singapore, at least 30% owned by Singapore citizens or permanent residents, can apply, as long as it has not started the project or paid the vendor anything before applying. For digital marketing, the business also cannot be home-based, and it has to use the solution in Singapore.
You can apply if
- Your business is registered and operating in Singapore.
- Singapore citizens or permanent residents ultimately own at least 30% of it, directly or indirectly.
- You will use the solution in Singapore, for your own company rather than a subsidiary or related company.
- You can submit a current tenancy agreement for the place you operate from.
- You will still meet these conditions when you claim, not only when you apply.
You cannot apply if
- Your business is home-based.
- You are a charity, society, religious body, voluntary welfare organisation, statutory board or government subsidiary.
- You have already started work, paid or put down a deposit with the vendor.
- You have applied for grant support for this solution before.
- The vendor has any relationship with your company, its directors or its shareholders.
SME or not: why it matters
Whether you get up to 50% or up to 30% depends on whether you count as an SME. Enterprise Singapore defines an SME as a company whose group has annual sales of no more than S$100 million, or no more than 200 workers. The group means any company that owns more than half of yours, and any company yours owns more than half of.
What Digital Marketing Can the EDGE Grant Cover?
The grant supports pre-approved digital marketing packages listed on IMDA's SMEs Go Digital portal, which help a business create, run and improve its online marketing. IMDA's category covers search engine optimisation, search engine marketing and social media marketing. What is supported is what the approved package contains, from the day you apply, once approved.
Covered
- A digital marketing package from a vendor listed on SMEs Go Digital, exactly as the package is scoped there.
- The software in the package, for up to 12 months. Professional services that are part of the approved package can also be supported.
- Costs you incur from the date you submit your application, if the application is approved.
Not covered
- GST and maintenance costs.
- Work that started, or anything you paid for, before you submitted the application.
- Media you buy from Google, Meta or other platforms, which Enterprise Singapore does not list as a supported cost.
- Work outside the approved package, or work by a different vendor from the one approved.
- Costs that another government grant has already approved.
One application, so choose well
Enterprise Singapore limits selected single-function digital solutions to one application per company, and the digital marketing activity excludes a company that has applied for grant support for the same solution before. Pick the package that fixes your biggest bottleneck.
Looking for AI content tools?
BizSG lists GenAI marketing and sales content generation as a separate activity next to digital marketing, with its own vendors on SMEs Go Digital.
How to Apply for the EDGE Grant, Step by Step
You apply yourself, on the Business Grants Portal, through your company's Corppass. The vendor gives you a quotation, and you build a matching package on SMEs Go Digital first. Enterprise Singapore does not let vendors or any other third party submit applications, change requests or claims for you, or pay on your behalf.
- 1
Check you qualify
Run through the eligibility list above. Make sure someone in your company has a Corppass account with the BGP Preparer or BGP Acceptor role, because only they can submit.
- 2
Choose a pre-approved package
Compare vendors in the digital marketing category on IMDA's SMEs Go Digital portal, and pick the package that matches the problem you want to solve.
- 3
Get the vendor's quotation
The vendor confirms the package suits you and issues a quotation. Do not pay anything, or let any work start, at this stage.
- 4
Build the package, get a reference ID
Select the same package on SMEs Go Digital and adjust it until it matches the quotation exactly. Then sign in with Corppass to generate a package reference ID.
- 5
Apply on the Business Grants Portal
Submit your application with the reference ID, the quotation and a projection of the cost savings you expect in the year after the project. Enterprise Singapore says the outcome takes about a week.
- 6
Accept the Letter of Offer
If you are approved, accept the Letter of Offer. It states the grant amount, the conditions, the project period and the deliverables. The project must finish within 18 months of approval.
- 7
Run the project, pay in full
Pay the vendor directly and in full, and keep the proof. At the end, photograph the software in use showing its unique identifier, such as a user ID or licence number.
- 8
Claim and get reimbursed
Submit one final claim before the claim due date. Claims for digital solutions open from 1 November 2026. Once a claim is approved, PayNow Corporate pays within 14 working days; GIRO can take up to eight weeks.
Want to start before the outcome? Enterprise Singapore says payments made after your submission date can be supported if the application is then approved, but if it is not, the cost is yours.
Five Questions to Ask Any Vendor Before You Apply
Many grant problems start before the application is filed: a package that does not fit, a deposit taken too early, or a promise the grant cannot keep. Put these five questions to any vendor, including us, and you will know where you stand before anything is signed.
Is this exact package listed on SMEs Go Digital?
Only pre-approved packages qualify. Check the listing on the portal yourself, because your quotation and the package you build there have to match line for line.
Do you want any payment before I apply?
The answer should be no. A deposit paid before you submit makes the application retrospective, and Enterprise Singapore does not support retrospective applications.
Who will submit the application and the claim?
You will. A vendor that offers to apply for you, manage the grant or file the claim is offering something Enterprise Singapore does not allow.
Are you promising more support by combining grants?
Be wary. Enterprise Singapore says EDGE is not supportable under the SkillsFuture Enterprise Credit, and EDGE cannot fund costs that another grant has already approved.
What happens when the package ends?
The grant supports one defined package. Ask what the package aims to achieve, how results will be reported and what it costs to continue, before you commit.
Where Best Marketing Fits In
Best Marketing is an IMDA pre-approved vendor. Our solution, DM Best Big Boss Digital Marketing Packages, is listed on SMEs Go Digital with three packages, each a three-month programme. We help you choose, issue the quotation and guide you through every step, while your company applies for and claims the grant itself.
SEO/SEM, three months
SEO and Google Ads
Our search engine optimisation groundwork runs alongside Google Ads management, for businesses whose customers already search for what they sell. It covers keyword research, on-page fixes to your key pages, campaigns with conversion tracking, and a landing page.
SEO/Content marketing, three months
SEO and Content Marketing
For businesses building organic visibility for the long run: a technical SEO audit, keyword research across up to 60 keywords, rewritten copy on up to 15 existing pages and content marketing, with monthly ranking reports.
SEM/SMA, three months
Google Ads and Social Media Ads
Paid campaigns on Google, plus social media advertising with audience testing, retargeting, conversion tracking and a landing page set up for you.
Each package is listed on SMEs Go Digital at S$10,000 for the three months. See how the grant works on a package.
How we help with the application
- A discovery call to check the eligibility basics with you and tell you which package fits, or whether none does.
- A quotation that matches the package on SMEs Go Digital line for line.
- A walk-through of building the package, generating the reference ID and filling in the application, while you do it.
- No work starts and nothing is paid before your application is submitted.
- The software details and invoices you need when you claim.
Results from our client work
S$51M+
in tracked client revenue across 200+ clients
An ERA property agent put S$11,200 into ads and SEO and closed S$161,000 in commissions. Little Red Dot Florist made back twice its investment within three months. These come from our wider client work, not from grant-supported packages, and there are more in our case studies.
If you would rather not use the grant at all, our full price list shows what each service costs on its own.
How the EDGE Grant Works on Your Package
Pick one of our three pre-approved packages and your company size to see what it includes, the support rate and how the money moves, step by step.
All EDGE support for digital solutions shares one yearly cap, from 1 April to 31 March, inside an overall EDGE cap per company. Grants you received under PSG, EDG or MRA do not count against it.
SEO and Google Ads
SEO/SEM, three months
Package price
S$10,000
EDGE support, SME
Up to 50%
Enterprise Singapore decides how much of the package the grant covers and states it in your Letter of Offer. We walk you through it on a call before you apply.
What the package includes
- Keyword research
- On-page fixes to your key pages
- Google Ads campaigns with conversion tracking
- A landing page
Your company must meet the eligibility rules, apply before any work starts or anything is paid, and not have applied for grant support for this solution before.
How the money moves
- 01 / Apply
Your company applies
Nothing paid yet
On the Business Grants Portal, before any work or payment. The outcome comes in about a week.
- 02 / Pay
You pay the package
S$10,000 in full
To us directly, once your Letter of Offer is accepted. Support is a reimbursement, not an advance.
- 03 / Deliver
We run it for 3 months
SEO/SEM
Delivered within the project period, with the details you need for the claim.
- 04 / Claim
The grant comes back
Up to 50% reimbursed
One final claim. By PayNow Corporate, within 14 working days of approval.
Not Sure the Grant Is Worth Using on Marketing?
Bring your questions to a free 30-minute call. We will check the eligibility basics with you, say honestly whether digital marketing is the right use of your EDGE allowance, and show you which package fits, if any.
Questions About the EDGE Grant
Where These Facts Come From
Checked against the official pages on 15 October 2026. Grant terms change, so if anything here differs from these pages, the official pages are right.