TikTok Marketing In Singapore: Ads Judged On Sales, Not Views
If your buyers spend their evenings on TikTok, they are watching somebody's ads. We are a TikTok marketing agency in Singapore that runs TikTok ads for enquiries and sales, not views, and counts every lead in your CRM so you can see what TikTok brings in.
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Who Do We Run TikTok Ads For?
Consumer-facing businesses in Singapore doing S$600k to S$20M a year whose product makes sense in 30 seconds of video: services, classes, home renovation, food and fitness. Someone on your side must reply to leads within the hour. If your buyer is a procurement team, LinkedIn will serve you better, and we will say so.
This Is For You If...
- ✓Your buyers are consumers who find what they buy on their phones.
- ✓What you sell looks good, or makes sense, in 30 seconds of video.
- ✓Someone on your side replies to a new lead within the hour.
- ✓You want TikTok judged on enquiries and sales, not on views and followers.
- ✓You will put out new video every month, filmed by you or fronted by our presenter.
Skip This If...
- ✗Your buyer is a procurement team or a board. Start with LinkedIn.
- ✗You want to go viral more than you want customers.
- ✗Nobody on your side can reply to a lead the same day.
- ✗You need the first week of ads to pay for itself, or they stop.
- ✗S$2,000 a month for management, before ad spend, is more than one new customer is worth to you.
If You Have Tried TikTok, You Know These
- “Our video got thousands of views and not one enquiry.”
- “The agency made it look like a TV advert, and people scrolled straight past.”
- “We post when someone has time, which is almost never.”
- “I boosted a video and cannot tell whether a single sale came from it.”
- “The comments ask for the price, and nobody on my team answers them.”
- “I know my customers are on TikTok. I do not know how to reach them there without looking silly.”
What Do We Run On TikTok For You?
TikTok ads are short vertical videos shown between the posts people chose to watch. For a consumer business we run three things: campaigns that turn a view into an enquiry, targeting that lets the video find the buyer, and videos made to look like TikTok, not like an advert. Each is judged on qualified leads.
Campaigns
- Lead campaigns to a landing page or TikTok's instant form, with qualifying questions
- Spark Ads that put budget behind organic posts which already earned attention
- Retargeting for people who watched most of a video and did not act
- Optimised for a lead or a booking, never for a tap
- View campaigns only to build an audience worth retargeting
Targeting
- Broad audiences, with the opening line naming who the video is for
- Interests and behaviours as a starting point, not a crutch
- Custom audiences from your customer list and your site visitors
- Lookalikes built from customers who paid
- Location set to where you can actually serve
Creative Formats
- Vertical 9:16 video, made for sound on, with captions for sound off
- A hook in the first 3 seconds that names the buyer
- Presenter-led, founder-led and behind-the-scenes video
- Videos that look native to the feed, not like a TV advert
- Short cuts for testing, longer cuts for retargeting
Who Makes The TikTok Videos?
We do, or we direct you. Our in-house team writes the scripts and edits the cuts, and our on-camera presenters can front a video when you would rather not. Every video opens on the buyer and what they get, because an ad has about three seconds before the thumb moves on.
Scripts Written To The Buyer
The first line names who the video is for and what they get. Then it has to earn the next ten seconds, and we write it so it does.
Filmed By You, Edited By Us
Some of the strongest TikTok ads are shot on a phone by the owner. We write the script and the shot list, you film it in an hour, and we edit the cuts.
A Presenter When You Need A Face
A presenter from our roster of on-camera talent can front the video, never as a pretend customer. Their talent fee and the paid ads usage licence are quoted separately, before the shoot.
New Video Every Month
Video wears out, so new cuts go in on a schedule. Each one gets about a week before it is judged, and the winners get the budget.
How Will You Know What TikTok Brings In?
Every lead lands in our CRM with the campaign and video that brought it, and we follow it to a reply, a booking and a sale. That is the number we report. TikTok's own count sits beside it, so you can see the gap between views and customers.
Leads Counted Where Your Sales Happen
Each enquiry keeps the video that brought it, from the first tap to the closed sale, in Ah Va, the CRM we built and run your leads through.
Real Buyers, Not Taps
Where the platform accepts it, we send the leads that turned into real buyers back as conversions, so its delivery learns who buys, not who taps and leaves.
A WhatsApp Alert When A Lead Lands
Your sales team gets the lead's name and the video that brought it in a WhatsApp group the moment it comes in, on the phones they already check.
One Report, In Leads And Revenue
Cost per qualified lead, bookings and revenue for every dollar spent. Views and likes are in it. They are not what we answer for.
What Does A TikTok Marketing Agency In Singapore Cost?
TikTok ads management starts from S$2,000 a month or 20% of ad spend, whichever is higher. Up to S$10,000 a month in ad spend you pay the flat fee, and above that 20%. Ad spend is separate: you pay TikTok directly, from an ad account in your name.
- Campaign strategy and setup
- Audience research and targeting
- Ad creative and copy, tested in rounds
- Landing page recommendations
- Weekly optimisation and reporting
- Ah Va CRM with your full lead pipeline
- WhatsApp lead alerts and automated follow-up
- Real buyers sent back as conversions, where the platform accepts them
- The ad account is in your name, and stays yours if you leave.
- The minimum term is 3 months, then month to month.
- A presenter's talent fee and the paid ads usage licence are quoted separately.
From First Call To First Leads In 4 Steps
Book The Call
A free 30-minute call. We look at your offer, your videos and your numbers, and tell you whether TikTok is the right place to spend.
Get The Plan
A 90-day plan in plain English: the campaigns, the budget, the first videos to make and the number we will report. It is yours to keep, whether or not you hire us.
We Script, Build And Run It
Tracking first, then the scripts and edits, then the campaigns. You approve every video before a dollar is spent on it.
You See Leads And Sales
Every week you see qualified leads, bookings and revenue against spend. Not views, not likes.
Book The Call
A free 30-minute call. We look at your offer, your videos and your numbers, and tell you whether TikTok is the right place to spend.
Get The Plan
A 90-day plan in plain English: the campaigns, the budget, the first videos to make and the number we will report. It is yours to keep, whether or not you hire us.
We Script, Build And Run It
Tracking first, then the scripts and edits, then the campaigns. You approve every video before a dollar is spent on it.
You See Leads And Sales
Every week you see qualified leads, bookings and revenue against spend. Not views, not likes.
Where To Go From Here
TikTok videos often work as Instagram Reels too, so TikTok usually runs beside Facebook and Instagram ads for service businesses. If your buyer sits in an office rather than on a sofa, LinkedIn ads aimed at the people who sign will reach them better.
For posting and community on TikTok and every other platform, see our social media marketing service. For audiences, budgets and creator rates in more detail, read our TikTok marketing guide for Singapore brands.
When you want every price on one page, see the full price list. When you want the numbers worked out for your own business, book a free call about TikTok ads.
Find Out Whether TikTok Can Sell What You Sell
Book The Best Discovery Call Of Your Life (free, 30 minutes). We look at your offer and your buyers, tell you whether TikTok is worth testing, and what your first three videos should say.