Facebook Ads In Singapore: Guaranteed >2X ROI, Or We Keep Working Free
You already pay Meta for leads. Your sales team says half of them never pick up, and nobody can tell you which ad brought in the customers who paid. We are a Facebook ads agency in Singapore that runs Facebook and Instagram ads for one number: enquiries that turn into sales, counted in your CRM, not in Ads Manager.
As Featured In
SMEs are eligible for up to 50% business grant support for the adoption of DM Best Big Boss Digital Marketing Packages, a Pre-Approved Solution under the IMDA SMEs Go Digital programme.
Who Do We Run Facebook Ads For?
Service businesses in Singapore doing S$600k to S$20M a year, where one new customer is worth enough to pay for leads and someone replies to a lead within the hour. If you sell online and judge your ads on cart ROAS, we are the wrong agency, and we would rather say so here.
This Is For You If...
- ✓You run a service business: a practice, a firm, a school, a contractor or a B2B service.
- ✓One new customer is worth enough that paying for a lead makes sense.
- ✓Someone on your side replies to a new lead within the hour, by phone or WhatsApp.
- ✓You want your ads judged on enquiries and sales, not on likes and reach.
- ✓You will tell us what happened to each lead, so the ads can learn from the ones that bought.
Skip This If...
- ✗You sell online and judge your ads on cart ROAS.
- ✗You want likes, followers or a viral moment more than customers.
- ✗Nobody on your side can reply to a lead the same day.
- ✗You will switch the ads off if the first week is quiet.
- ✗S$2,000 a month for management, before ad spend, is more than one new customer is worth to you.
If You Run Facebook Ads Today, You Know These
- “Ads Manager says my leads are cheap. My sales team says most of them never answer.”
- “Half the forms come back with a wrong number, or from someone who does not remember filling them in.”
- “I paid to boost a post. It got likes, and the phone did not ring once.”
- “The agency changes the ads when I complain, not when the numbers tell them to.”
- “Leads come in at night, and nobody replies until the next afternoon.”
- “I cannot tell which ad brought in the customers who actually paid.”
What Does A Meta Ads Agency Run For You?
Meta ads are Facebook and Instagram ads, bought from one account. For a service business we run three things: campaigns that turn a scroll into an enquiry, targeting that lets the creative find the buyer, and formats built for a phone screen. Each is judged on qualified leads, not on clicks.
Campaigns
- Lead campaigns to a landing page written for the ad, not your homepage
- Instant forms with qualifying questions, when the page is what slows buyers down
- Click-to-WhatsApp ads for buyers who would rather message than fill in a form
- Retargeting for people who watched, visited or opened the form and stopped
- Optimised for a booked call or a qualified lead, never for a form opened
Targeting
- Broad audiences, with the first line of each ad naming who it is for
- Lookalikes built from customers who paid, not from everyone who clicked
- Location and radius set to where you can actually serve
- Exclusions for existing customers, staff and job seekers
- Placements cut back to where your buyers convert
Creative Formats
- Vertical video for Reels and Stories, with the buyer named in the first 3 seconds
- Single images that look like a post, not a brochure
- Carousels, only when the swipe is the point
- Presenter-led and founder-led video
- A lead magnet (a guide, a price list, a design pack) for buyers not ready to talk
Who Makes The Ads, And How Often Do They Change?
We make them. Our in-house designers and copywriters write and build every ad, and our on-camera presenters can front a video when your team would rather not be on screen. You approve each ad before it runs, and new creative goes in on a schedule, before the old ads wear out.
Written To Your Buyer, Not Your Brand
The first line, or the first 3 seconds of a video, names who the ad is for and what they get. The right buyer stops. Everyone else scrolls on, and Meta learns who to show it to.
Designed In-House
Statics, carousels and video edits come from our own designers, in your brand's colours, in the sizes Facebook and Instagram need.
A Presenter When You Need A Face
A presenter from our on-camera talent roster can front an ad, never as a pretend customer. Their talent fee and the paid ads usage licence are quoted separately, before the shoot.
Tested In Rounds
We launch several angles at once. What loses is switched off, what wins gets the budget, and the next round starts from the winner.
How Will You Know Which Ads Made You Money?
Every lead lands in our CRM with the campaign and ad that brought it, and we follow it to what happened next: replied, booked, bought. That is the number we report. Meta's own count sits beside it in the report, because the two are rarely the same.
Leads Counted Where Your Sales Happen
Each enquiry keeps the ad that brought it, from the first click to the closed sale, in Ah Va, the CRM we built and run your leads through.
Your Real Buyers Sent Back To Meta
The leads that turned into customers go back to Meta through its Conversions API, so it looks for more people like them, not more people who open a form and wander off.
A WhatsApp Alert When A Lead Lands
Your sales team gets the lead's name and the ad that brought it in a WhatsApp group the moment it comes in, on the phones they already check.
One Report, In Leads And Revenue
Cost per qualified lead, booked appointments and revenue for every dollar spent. Reach and likes are in it. They are not what we answer for.
Our own account shows why. In August 2026 our main cold campaign spent S$6,008. Facebook reported 91 leads, and 45 people finished the form. The 10-card breakdown of that month shows the column Facebook counts and how to check yours in fifteen minutes.
What Have Our Meta Ads Actually Delivered?
Two results, both published on this site. Best Carpentry, a family-run, factory-direct carpentry workshop, paid S$5.52 per opt-in in about its first ten days on Meta. Our own Meta ads have returned 5.59x on tracked spend, read from our attribution dashboard rather than from Ads Manager.
Client Result
Best Carpentry: S$5.52 Per Meta Opt-In
- 41 opt-ins in about the first 10 days of Meta spend
- S$226.20 spent for those 41: S$5.52 each
- An early run-rate of 120+ opt-ins a month
- Every opt-in attributed to the ad that paid for it
Measured when the campaign had been live for under 20 days. No cost per customer is published yet, because carpentry takes longer to close.
What we ran for them is set out in our client case studies.
Our Own Ads
Our Own Meta Ads: 5.59x ROAS
What Does A Facebook Ads Agency In Singapore Cost?
Facebook and Instagram ads management starts from S$2,000 a month or 20% of ad spend, whichever is higher. Up to S$10,000 a month in ad spend you pay the flat fee, and above that 20%. Ad spend is separate: you pay Meta directly, from an ad account in your name.
- Campaign strategy and setup
- Audience research and targeting
- Ad creative and copy, tested in rounds
- Landing page recommendations
- Weekly optimisation and reporting
- Ah Va CRM with your full lead pipeline
- WhatsApp lead alerts and automated follow-up
- Your qualified leads sent back to Meta
- The ad account is in your name, and stays yours if you leave.
- The minimum term is 3 months, then month to month.
- A presenter's talent fee and the paid ads usage licence are quoted separately.
Guaranteed >2X ROI, Or We Keep Working Free
When your engagement includes this guarantee, these four conditions apply. Miss any of them and the guarantee pauses. You can still book the call either way.
01
Revenue above S$600k a year
Your business must already be doing more than S$600,000 in annual revenue. That is the product-market-fit floor for this guarantee.
02
Every lead logged, first reply within 1 hour
Every call and WhatsApp touch with a lead from our campaigns must be logged. First contact within 1 hour, 24/7. Use Ah Va or your own WhatsApp Business API / dialler / CRM logger, your choice. Redact names and other personal data if you need to for PDPA; we need timestamps, channel, lead ID, response latency, and outcome.
03
Ad spend at or under S$20k a month
Covered media spend on the guaranteed channels must not exceed S$20,000 per month. Above that, the economics change and this guarantee does not apply (you can still engage us without it).
04
The few numbers inside the ROI formula
You share attributed revenue from the campaign and the contribution margin on those sales (selling price minus variable costs only). We do not need your full company P&L or nett profit after rent and salaries.
If we miss >2X ROI in the measurement period, we keep running the covered Google Search and Meta ads at no additional management fee until the target is hit, for up to 90 days. Beyond 90 days, continuing is a paid service, at your choice. There is no cash refund under this guarantee. Full terms.
The >2X ROI guarantee covers the Google Search and Meta ads we run. SEO has its own guarantee, measured in your Search Console, because an organic visit can't be traced to a sale the way an ad click can. See the SEO guarantee.
From First Call To First Leads In 4 Steps
Book The Call
A free 30-minute call. We open your ad account and put what Meta reported beside what your sales team saw.
Get The Plan
A 90-day plan in plain English: the campaigns, the budget, the first ads and the number we will report. It is yours to keep, whether or not you hire us.
We Build And Run It
Tracking first, then the ads, then the campaigns. You approve every ad before a dollar is spent on it.
You See Leads And Sales
Every week you see qualified leads, booked appointments and revenue against spend. Not impressions, not likes.
Book The Call
A free 30-minute call. We open your ad account and put what Meta reported beside what your sales team saw.
Get The Plan
A 90-day plan in plain English: the campaigns, the budget, the first ads and the number we will report. It is yours to keep, whether or not you hire us.
We Build And Run It
Tracking first, then the ads, then the campaigns. You approve every ad before a dollar is spent on it.
You See Leads And Sales
Every week you see qualified leads, booked appointments and revenue against spend. Not impressions, not likes.
Where To Go From Here
If your buyers search before they scroll, Google Ads management for Singapore businesses catches them at the moment they look. If they scroll on other apps too, TikTok ads built to start a conversation and LinkedIn ads for B2B decision makers each have a page of their own.
For the posting and community side of social, see social media marketing in Singapore. For what Meta itself charges per click and per lead, read our guide to Facebook advertising costs.
When you want every price on one page, our digital marketing pricing lists them. When you want the numbers worked out for your own business, book a free call about your Meta ads.
See Which Of Your Meta Leads Were Real
Book The Best Discovery Call Of Your Life (free, 30 minutes). Bring your ad account. We put what Meta reported beside what your sales team saw, and show you the first thing we would fix.
Guaranteed >2X ROI, Or We Keep Working Free