LinkedIn Marketing In Singapore: Meetings With The People Who Sign
On LinkedIn you can put an ad in front of the exact job title that signs your contracts. We are a LinkedIn marketing agency in Singapore that does that for B2B firms, and counts every lead in your CRM down to the meeting booked and the deal signed, not the impressions.
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Who Do We Run LinkedIn Ads For?
B2B firms in Singapore doing S$600k to S$20M a year, where one client is worth thousands of dollars and the buyer has a job title you can name. Professional services, B2B software, logistics, training and recruitment are typical. If you sell to consumers, Facebook, Instagram or TikTok is the better place to start.
This Is For You If...
- ✓You sell to businesses, and you can name the job titles that buy.
- ✓One new client is worth enough to pay for a meeting with the right person.
- ✓Someone on your side follows up a new lead within the hour.
- ✓You want LinkedIn judged on meetings and deals, not on impressions.
- ✓Your sales cycle runs weeks or months, and you will track a lead that long.
Skip This If...
- ✗You sell to consumers. Facebook, Instagram or TikTok will serve you better.
- ✗You want followers for the company page more than you want meetings.
- ✗Nobody on your side can follow up a lead the same day.
- ✗You need the first month of ads to close deals faster than your sales cycle allows.
- ✗S$2,000 a month for management, before ad spend, is more than one new client is worth to you.
If You Have Tried LinkedIn Ads, You Know These
- “The clicks cost a fortune, and half of them came from students and job seekers.”
- “We got leads from people who would never sign a contract with a firm like ours.”
- “The agency reported impressions and engagement rate. I asked about meetings.”
- “Our company page has followers. None of them has ever bought anything.”
- “Sales says the marketing leads are not ready to talk.”
- “I post as the founder when I have time, which is about once a quarter.”
What Do We Run On LinkedIn For B2B Firms?
LinkedIn ads let you choose who sees them by job title, seniority, industry and company size. For a B2B firm we run three things: campaigns that turn the right reader into a meeting, targeting built around the people who sign, and formats a busy decision maker will actually read.
Campaigns
- Lead Gen Form campaigns, filled in from the member's own profile, with qualifying questions
- Website conversion campaigns to a page written for one job title
- Thought Leader Ads that put budget behind your founder's own posts
- Retargeting for people who visited, watched or opened the form
- Document ads that trade a useful guide for contact details
Targeting
- Job title, function and seniority of the people who sign
- Company size and industry, so firms too small to buy do not eat the budget
- Account lists for the companies you want most
- Your site visitors and contact lists, matched on LinkedIn
- Exclusions for existing clients, competitors and job seekers
Creative Formats
- Single image ads with one clear claim
- Short video, captioned for people watching with the sound off
- Document ads: a guide or checklist read inside the feed
- Founder and expert posts promoted as Thought Leader Ads
- Message ads, only when there is a real reason to write
Who Writes And Makes The LinkedIn Ads?
We do. Our in-house copywriters and designers build every ad, written in the words your buyers use at work, and our on-camera presenters can front a video when it needs a face. You approve each ad before it runs, and new angles go in on a schedule.
Written For One Job Title
A finance director and an operations head want different things from the same service. Each ad speaks to one of them, in the words they use.
Designed In-House
Images, documents and video edits come from our own designers, in your brand, in the formats LinkedIn takes.
A Presenter When You Need A Face
A presenter from the talent roster we book for clients can front a video ad, never as a pretend customer. Their talent fee and the paid ads usage licence are quoted separately, before the shoot.
Your Founder, Promoted
If your founder already posts, the posts that draw comments from the right people can run as Thought Leader Ads, under the founder's own name.
How Will You Know Which LinkedIn Ads Became Clients?
Every lead lands in our CRM with the campaign and ad that brought it, and we follow it through the meeting to the signed deal, however long your sales cycle runs. That is what we report. LinkedIn's own figures sit beside ours, so you can see where they differ.
Leads Counted Where Your Sales Happen
Each enquiry keeps the ad that brought it, from the first click to the signed contract, in Ah Va, the CRM we built and run your leads through.
Meetings, Not Form Fills
Where the platform accepts it, we send the leads that became meetings back as conversions, so its delivery learns who takes a meeting, not who fills in forms.
A WhatsApp Alert When A Lead Lands
Your sales team gets the name, the company and the ad that brought it in a WhatsApp group the moment it comes in, while the lead still remembers you.
One Report, In Meetings And Revenue
Cost per qualified lead, meetings booked and revenue against spend, followed for as long as your sales cycle runs. Impressions and clicks are in it. They are not what we answer for.
What Does A LinkedIn Marketing Agency In Singapore Cost?
LinkedIn ads management starts from S$2,000 a month or 20% of ad spend, whichever is higher. Up to S$10,000 a month in ad spend you pay the flat fee, and above that 20%. Ad spend is separate: you pay LinkedIn directly, from an ad account in your name.
- Campaign strategy and setup
- Audience research and targeting
- Ad creative and copy, tested in rounds
- Landing page recommendations
- Weekly optimisation and reporting
- Ah Va CRM with your full lead pipeline
- WhatsApp lead alerts and automated follow-up
- Real buyers sent back as conversions, where the platform accepts them
- The ad account is in your name, and stays yours if you leave.
- The minimum term is 3 months, then month to month.
- A presenter's talent fee and the paid ads usage licence are quoted separately.
From First Call To First Meetings In 4 Steps
Book The Call
A free 30-minute call. We look at who buys from you, what one client is worth and what your sales team does with a lead today.
Get The Plan
A 90-day plan in plain English: the job titles, the offer, the budget and the number we will report. It is yours to keep, whether or not you hire us.
We Build And Run It
Tracking first, then the ads, then the campaigns. You approve every ad before a dollar is spent on it.
You See Meetings And Deals
Every week you see qualified leads and meetings booked, and every month the deals they became. Not impressions, not clicks.
Book The Call
A free 30-minute call. We look at who buys from you, what one client is worth and what your sales team does with a lead today.
Get The Plan
A 90-day plan in plain English: the job titles, the offer, the budget and the number we will report. It is yours to keep, whether or not you hire us.
We Build And Run It
Tracking first, then the ads, then the campaigns. You approve every ad before a dollar is spent on it.
You See Meetings And Deals
Every week you see qualified leads and meetings booked, and every month the deals they became. Not impressions, not clicks.
Where To Go From Here
B2B buyers often search before they agree to a meeting, so LinkedIn works well beside Google Ads managed for profit. When the person who signs also runs the business, Facebook and Instagram ads for owner-led firms can reach them after hours, and if you also sell to consumers, TikTok ads for consumer brands have a page of their own.
If you want a whole system for B2B leads and not only ads, see B2B lead generation in Singapore. For posting on your company page, see social media marketing for your company page.
When you want every price on one page, see what each of our services costs. When you want the numbers worked out for your own firm, book a free call about LinkedIn ads.
Find Out What One LinkedIn Meeting Should Cost You
Book The Best Discovery Call Of Your Life (free, 30 minutes). We work out what a client is worth to you, what a meeting can cost and still pay, and which job titles to start with.